A document which has been written to the media is known as press release. The announcement of news, items, award, new product and sales accomplishment are a part of this document. The generation of a story based on features is an example of press release. It helps the reporters to take ideas if they had received the press release. The document should be related to current affairs and if they are more than one then has to be attached by the author. The format of document must be easy then it will be applicable to the audience for good response. The boilerplate underneath should be written on releasing. The document includes the details such as website name, time of availability, company’s official name, media department’s information and phone number. The purpose is to get information, suggestion and comments from the public about the circumstances observed in press release. The timing of press release is very important and it must be relevant to current issues.

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